EVERY 7 SECONDS
SOMEONE IN AMERICA TURNS 50. THE 50+ AGE GROUP :

* Is the fastest growing population segment.
* Is the most affluent consumer group that exists.
* Account for over 40% of total consumer demand.
* Average $24,000 in annual disposable income.
* Control over 48% of all discretionary purchases that occur.
* Own over 80% of all money in savings accounts.
* Own 79% of America's financial assets.
* Spend almost $2 Trillion on goods & services each year.
* Own 62% of all large Wall Street investment accounts.
* Visit malls more often than any other age group.
* Dine out 4-5 times per week.
* 74% use the Internet to find health information.
* 78% make online purchases.
* Over 70% are willing to try new brands.
* Spend over $29 Billion yearly on grandchildren's gifts.
* Women over 50 spend $21 Billion on clothes annually.

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